UX PRODUCT MANAGER

Integrating user experience, business strategy, and innovation processes

imac-side-oshin

About Me

Product Management

Hello! On this website, you will find information about strategy projects and lifecycle product development. I believe product development involves a mix of high-level strategy definition, user research, user flow, information architecture, wireframes, visual and interaction design patterns, software innovation, operation’s strategy, and brand identity. My main focus is on creating meaningful experiences for users through design thinking, product strategy, and business innovation. I have over 5 years domain experience leading development, vision, and strategy for user-centered software products. Former tech-preneur, currently managing multimillion dollar software products at a 200 Fortune Company, catered to business customers generating $1M to $20M revenues per year.

 

WHAT I DO


From on the ground experience in Latin America, Europe and USA, I help companies innovate and resonate with their target markets through the design and development of user-centered digital products from idea to execution.

INNOVATION

Explore, question, be curious. Innovation is about seeing and connecting the dots. .......
DESIGN THINKING

Design Thinking is a repeatable problem-solving approach. The process involves 5 steps: empathize (develop a deep understanding of the problem and learn about the audience for who we are designing), define (articulate the problem and construct an unbiased point of view of the user’s needs), ideate (brainstorm and come up with creative solutions, and select one or a few), prototype (design and build one of various prototypes to test the solution), test (return to your users and test the solution and engage in an innovation cycle to improve your prototype).

LEAN STARTUP

“The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers’ hands faster.” – Eric Ries. A core component of the methodology is the build, measure, and learn feedback loop. We will figure out the problem, develop an MVP, define metrics and measure.  This process is mostly used by startups, but it is applicable to projects within organizations as well.

BUSINESS MODEL CANVAS

The Business Model Canvas is a visual strategic management tool. This tool allows managers and entrepreneurs to brainstorm ideas for innovating their business models and projects. It helps to simplify complex business areas into a visual chart.

USER CENTERED DESIGN

The User-centered design (UCD) outlines the phases throughout a design and development life-cycle process, while the main focus is on gaining a deep understanding of the users of the product. The idea is to involve the user through the design and innovation process, ensuring the product or concept is fully usable and enjoyable by the user.

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BLOG


Sharing knowledge, new learnings and reflexions